OUR TRAINING SERVICES
Foundation Media Training Program
Red River tailors your programs to suit your team, from telephone rehearsal through to media mentoring over time.
WHEN FACING THE MEDIA
Becoming a Media Spokesperson – Teaches you to how to persuade people, not talk at them through the media. You learn how the media thinks, how to speak the media’s language and how to make sure you get what you need as well. This means you can be heard publicly on issues affecting your organisation, clearly and effectively every time.
High Stakes Media Skills – Builds on the gains made in Becoming a Media Spokesperson and further develop the simple and meaningful message model. It focuses on showing you how to tell your story in a way that relates to people and their needs. You also learn how to handle difficult questions and turn them into positives.
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Media Mastery – High level interview techniques that teach you to be a master at answering the question, engaging with your audience and hitting winners at the same time.
WHEN IN CRISIS
Tactics and Strategy
Crisis Media – Teaches you to communicate powerfully through a crisis to protect your reputation and your bottom line. This course is based on ground-breaking crisis management doctoral research on business in Australian by our Director of Crisis Management, Dr Victor Del Rio. (Full details under our crisis management link)
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Crisis Management – For communications professionals, senior executives and board members. It teaches you how to integrate your crisis management into your established risk and business continuity processes. Click here for more information on Crisis Management
EXECUTIVE COMMUNICATION FOR PROFESSIONALS AND DECISION MAKERS
Communication when the stakes are high:
Executive Communication – Teaches you how to communicate clearly and concisely through presentations, AGMs and community meetings so that you hit your target and make an impact when talking in public.
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Skilling Up – Takes veteran communications professionals to a new level in their professional development.
Mapping the Message – Develops your story in a simple and clear way that tells people what they need to hear and is easy to recall. Your story will include persuasive messages that are broken down into bite-sized pieces which make your comments attractive to the media and influential to your audience.
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Issues Audit - Gives you a detailed yet compact analysis of an issue from a variety of perspectives including operational, policy and communications, and sets out an agreed organisational response to key questions to make sure that everyone in the business is reading from the same page.
